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Press Releases

Shinola and Bedrock Partner to Create the First Shinola Hotel in Downtown Detroit

September 14, 2016

Shinola and Bedrock Partner to Create the First Shinola Hotel in Downtown Detroit

September 14, 2016 (DETROIT) – Shinola and Detroit-based real estate company Bedrock today announced plans for the first Shinola Hotel, which will be located at 1400 Woodward Avenue in downtown Detroit. The boutique hotel is a new lifestyle concept created in partnership between these two Detroit-based companies. Slated to open in Fall 2018, the hotel will combine the best of both brands – Shinola’s high-quality, American built craftsmanship and Bedrock’s development and urban revitalization expertise.

As downtown Detroit continues to attract more visitors than ever before, the demand for hotel rooms is at an all-time high. Shinola and Bedrock are coming together to deliver a thoughtfully curated hospitality experience, specially designed for their hometown. The idea is to make the hotel a living room for the community that residents, business travelers and tourists can all equally enjoy. “We are especially excited about this venture because it presents a challenging creative exercise, an opportunity for us to assemble best-in-class talent that can create a hotel experience which reflects the philosophy of the brand. We are driven by a desire to create an experience that Detroit can be proud of,” said Tom Kartsotis, Founder, Shinola. “As with all our products, we are partnering with industry experts like Gachot Studios for interior design and to help us with real estate development, as well as NoHo Hospitality to guide the hotel activations and the food and beverage programming. Josh Pickard, one of the Noho Hospitality partners, grew up in Detroit so it all felt very organic.”

“This unique partnership with Shinola will infuse the craftsmanship of their strong brand into a first of its kind hotel delivering an experience like none other,” said Dan Mullen, Executive Vice President, Bedrock. “We are dedicated to developing a downtown that is uniquely Detroit and this hotel is going to change the landscape of Woodward Avenue.”

The 130+ room hotel will feature Detroit-inspired design from the renowned Gachot Studios, coupled with an innovative food and beverage program from New York-based NoHo Hospitality Group, known for opening hotels, live music venues, major sports arenas and airports around the country.

“A great hotel provides something for everyone, we have created a diverse program to engage guests, and welcome in and energize the community,” Christine Gachot, Co-Founder, Gachot Studios. “We look forward to activating the street level and getting people out walking, jumping from one venue to the next, exploring. We hope it will become a destination for those in and outside the city.”

About Shinola

Founded in 2011, Shinola was conceived with the belief that products should be well made and built to last. As makers of modern watches, bicycles, journals and leather goods, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.

About Bedrock

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, leasing, financing, developing and managing commercial and residential space. Since its founding in 2011, Bedrock has located more than 160 office and retail tenants to Detroit’s technology-centric downtown. In addition, Bedrock and its affiliates have invested more than $3.5 billion in acquiring, renovating and developing 95+ properties in downtown Detroit and Cleveland totaling more than 15 million square feet. For more information, visit www.bedrockdetroit.com or engage with us on Twitter @BedrockDetroit and Facebook.

About Gachot Studios

New York-based Gachot Studios was founded with collaboration as its core principle. The team brings together diverse skills in real estate development, art direction and interior design to overcome the constraints of physical space and deliver thoughtful, project-specific products and experiences. Merging timeless craft with modern technology, the studio aims to create work with a refined aesthetic and thorough sense of place. Every project is treated as a unique expression rather than the vehicle for a rigid aesthetic. Visit us at gachotstudios.com

About NoHo Hospitality Group

Since first partnering in 2009, chef Andrew Carmellini, Josh Pickard and Luke Ostrom have opened a dynamic and national portfolio of restaurants and culinary services at preeminent hotels, live music venues and major metropolitan sports arenas and airports including Locanda Verde, The Dutch, Joe’s Pub and The Library at The Public, Lafayette, Bar Primi, Little Park, Evening Bar and The William Vale. Known for delivering quality experiences and pertinent culinary culture, each place is a distinctly owned, handcrafted labor of love. Their commitment to the group’s mission has resulted in widespread critical acclaim, countless “Best of” lists, a Michelin star, nominations from the James Beard Foundation and two coveted James Beard Foundation awards. To learn more, please visit nhgnyc.com or AndrewCarmellini.com.