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Buddy’s Pizza Opens First Downtown Detroit Restaurant on December 11 – All First-Day Proceeds to Benefit Motown Museum

December 4, 2019

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Buddy’s Pizza Opens First Downtown Detroit Restaurant on December 11 – All First-Day Proceeds to Benefit Motown Museum

Celebration includes a city-wide scavenger hunt where participants can enter to win free pizza for a year

DETROIT, Dec. 4, 2019 – Buddy’s Pizza, the birthplace of the Original Detroit-Style Pizza, is opening its highly-anticipated downtown Detroit restaurant in the Madison Building, located at 1565 Broadway Street, at 11 a.m. on Wednesday, Dec. 11.

The grand opening is not only a celebration of the new restaurant, but it’s also an opportunity to honor another Detroit original – Motown Museum. To support the historic Detroit establishment, Buddy’s Pizza will donate all sales collected on opening day to Motown Museum, which will benefit the Museum and its community programs, such its Ignite and Spark Summer Camps, AMPLIFY, the Museum’s annual singing competition, and Motown Mic, its annual spoken word program as well as other community focused placemaking activities.

Joining Buddy’s Pizza during this exciting grand opening is Burton Heiss, the new chief executive officer (CEO).

“Since 1946, Buddy’s Pizza has grown alongside Detroit, remaining committed to the city and the community,” said Burton Heiss, Buddy’s Pizza CEO. “Opening the downtown location feels like we’re truly coming home, and the support from the community has been overwhelming. This location further cements our roots in Detroit – a city that helped invent the Original Detroit-Style Pizza.”

The grand opening event will feature:

  • Performance vignettes featuring artists from the Motown Museum programs Amplify and Motown MIC.
  • A Motown Museum merchandise booth.
  • Big heads of Detroit’s most well-known icons, provided by The Parade Co.
  • Motown-themed trivia for a chance to win free pizza and one of Berry Gordy’s books.

The restaurant will feature Buddy’s by the Square, a new style of food service that is adapted for the fast-paced, downtown lifestyle of Detroit. Patrons will have the option to sit and dine in the restaurant or visit the quick-service area and grab their favorite square slices, sandwiches and wraps to have on-the-go.

To add to the celebration of the grand opening, Buddy’s Pizza will host a social media scavenger hunt throughout Detroit. The community is invited to search for the 100 Buddy’s Pizza branded music records that will be placed at well-known landmarks throughout Detroit. Participants can then bring the records to the new downtown Detroit restaurant to receive a free 4-square pizza.

Additionally, individuals who find a record can post a picture of it on Twitter or Instagram using the hashtag #BuddysDowntown for a chance to win one free pizza every month for an entire year. For the official scavenger hunt rules visit www.buddyspizza.com/downtown-detroit.

“Buddy’s has long been a beloved brand in our community and we’re proud to be the recipient of all proceeds from the first day of their downtown Detroit location,” said Paul Barker, Director of Development and Community Activation at Motown Museum. “Talented singers and spoken word poets, all of whom were discovered through Motown Museum’s AMPLIFY and Motown Mic programs, will be on-site to entertain guests while showing the community the talent cultivated through our programs.”

This location will be Buddy’s Pizza first in the city center. Located in the Madison Building at the heart of Grand Circus Park, the 7,000 square-foot location will host up to 225 guests. The space will feature glass partition walls that open onto the summer patio for enjoying the lively park atmosphere. The location’s design elements will highlight Buddy’s deep-rooted history in Detroit and pay tribute to the automotive industry through which Detroit-Style Pizza was invented.

“The momentum we are seeing in downtown Detroit would not be complete without the legendary Buddy’s, and it is so great to see one of Detroit’s most beloved businesses thriving in its hometown and beyond.” said Bedrock CEO Matt Cullen. “We are excited to be a part of this legendary brand’s expansion and help bring another affordable, family-friendly destination to the heart of the city.”

To ensure guests have the best possible experience, Buddy’s Pizza will be taking reservations for grand opening day. To reserve a table, email DowntownOpening@buddyspizza.com with a full name, phone number, preferred time of reservation and the number of individuals in your party (up to four). Reservations are available from 11 a.m. to 9:30 p.m. Reservations are limited, so it is first come first serve.

Buddy’s Pizza invented the Original Detroit-Style Pizza in 1946 at Buddy’s Rendezvous Pizzeria on Six Mile and Conant in Detroit. The pizza was born from Detroit ingenuity and resourcefulness, using blue steel automotive pans used to hold car parts, giving the pizza its unique, square shape. An innovator from the start, Buddy’s Pizza set itself apart by reverse-engineering the traditional pizza style. The pizza is created by layering double-proofed dough, then meats and Wisconsin Brick Cheese before it is topped off with three stripes of fresh pizza sauce.

About Buddy’s Pizza 

In 1946, Buddy’s Pizza became the birthplace of the Original Detroit-Style Pizza. For more than seven decades, the restaurant has been feeding patrons and earning accolades from fans across the nation, including recognition from CBS This MorningUSA TodayZagat, Food Network, Pizza Today, Eater, Travel Channel, and more. Consistently voted Detroit’s number one pizza locally, regionally and nationally, the Farmington Hills-based restaurant remains true to its Detroit roots, legacy and traditions that began on the corner of Six Mile and Conant years ago. For more information, visit www.buddyspizza.com or connect with Buddy’s on Facebook (www.facebook.com/buddyspizza), Twitter (@BuddysPizza) and Instagram (@BuddysPizzaDET).

About Bedrock

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, developing, leasing, financing and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including new construction of ground up developments in downtown Detroit and Cleveland totaling more than 18 million square feet.

Bedrock’s real estate portfolio consists of 210 office tenants and 125 retailers and restaurants in Detroit’s technology-centric downtown, the majority of which are new to the market. Key office tenants include Coyote Logistics, IBM, Microsoft, Quicken Loans, LinkedIn, StockX, Universal McCann, UBS, Ally Bank’s national headquarters and Fifth Third Bank’s regional headquarters. Key retail tenants include H&M, Plum Market, The Lip Bar, 6 Salon, Lululemon, Shake Shack and countless others.

Bedrock is currently developing four transformational projects including the Hudson’s Site, Monroe Blocks, Book Tower renovation and One Campus Martius expansion. Bedrock is also undergoing construction of City Modern, a community development in Detroit’s Brush Park neighborhood. Partnering with Detroit-based Shinola, Bedrock developed the world’s first Shinola Hotel on Woodward Avenue, which opened in early 2019.

Bedrock is dedicated to creating jobs for Detroiters and investing in job training. Over the last year, the company has invested in both the Randolph & Breithaupt Career and Technical Centers to build a pipeline of talent for Detroit’s growing economy.

Creating unique experiences through real estate is Bedrock’s mission. To make this a reality, Bedrock and its affiliates continuously invest in significant public art installations and placemaking initiatives throughout the city.

For more information on Bedrock’s business model, visit the For More Than Profit book. For more information on Bedrock’s projects, visit bedrockdetroit.com or engage with us on Twitter and Facebook.

Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.