Aerial view of tree lighting event in downtown Detroit.

Our story begins with city pride.

Our mission is to build cities that inspire.

With deep Midwest roots, Bedrock has a special connection to Detroit and Cleveland. We are locals, believers, enthusiasts. Our mission? To weave the rich history of our cities into a vibrant and enduring narrative—one that celebrates the extraordinary and the imaginative. Cities that never settle, never stand still, and always evolve. Join us in shaping these stories.

Detroit Youth Choir performing at Book Tower public opening.
Groundbreaking in Cleveland.

Purpose over profit.

Dan and Jennifer Gilbert have always championed the philosophy of putting purpose before profit. Their company, ROCK, which includes more than 100 organizations, focuses on using business to do good by supporting community development, inclusion and making a real impact. For nearly 40 years, their efforts have helped contribute to Detroit and Cleveland’s growth, showing that focusing on purpose can lead to real progress.

View Our Values

Jenny and Dan Gilbert portrait.

OUR HISTORY

More than bricks and mortar.

Exterior of 1500 Woodward.
Exterior of First National Building.
Aerial view of 719 Griswold.
Exterior of Chase Tower at night.
Exterior street view of 1528 Woodward.
Aerial view of the People Mover and The Madison at night.
Street view of 1520 Woodward.

2011

Bedrock is founded as a property management company in Detroit. The first purchase is Detroit’s historic Madison Theatre Building, currently called The Madison. Bedrock begins a purchase spree and acquires Chase Tower, First National Building, 1500 Woodward, 1520 Woodward, 1528 Woodward, 719 Griswold, Two Detroit Garage and Financial District Garage. Bedrock expands to Cleveland with the purchase of The Ritz-Carlton.

Over a decade of growth.

Founded in 2011, Bedrock became central to Dan Gilbert’s vision of revitalizing urban centers through investment and growth. Driven by a love of Detroit, Gilbert established the company headquarters downtown to be at the heart of the city’s development. Bedrock is a cornerstone of the ROCK vision, transforming urban spaces and fueling lasting growth.

$7.5B

Invested and Committed

21Mplus-icon

Square Feet Owned and Operated

140plus-icon

Properties

13plus-icon

Years

2

Cities

Dedicated to creating lasting impact.

We strive to build on the incredible momentum of Cleveland and Detroit. Our goal is to attract and retain residents, workers, businesses and partners who want to break new ground while building new horizons.

Construction crew at Hudson's Detroit topping off event.

Building stronger foundations.