BOOK TOWER TO HOUSE DETROIT’S FIRST HIGH DESIGN EXTENDED STAY HOSPITALITY CONCEPT AS BEDROCK PARTNERS WITH ROOST APARTMENT HOTEL
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DETROIT (August 24, 2021) — Bedrock, Detroit’s largest real estate developer, today announced it will make the iconic Book Tower home to ROOST Apartment Hotel, Detroit’s first high design extended stay concept. As the city’s hospitality market continues to grow—754 keys have hit the market in the last five years alone—the 1916 Washington Boulevard landmark will feature 118 studio, one and two-bedroom ROOST extended stay apartments across four floors of the redevelopment. The Book Tower is currently undergoing an extensive historic restoration and is set to reopen in late 2022 with a mix of retail, office and residential space.
“As Detroit continues to grow as a place where people want to live, work and play, the ROOST Apartment Hotel will offer a completely new hospitality option for those who may be relocating to the City, but also for those who just want to enjoy a few nights downtown,” said Kofi Bonner, CEO of Bedrock. “As a recent transplant to the City of Detroit myself, I recognize first-hand how important it is to feel at home in a new place and I am excited for all those who will experience their first taste of downtown living at ROOST in one of Detroit’s historic architectural icons.”
The ROOST brand, a concept known for bridging a boutique hotel concept and apartment-style living, offers spacious studio, one and two-bedroom apartments equipped with full-sized kitchens and modern appliances in a beautifully designed space, featuring contemporary furnishings, antique elements, custom lighting, and unique artwork. Featured amenities include a coffee concierge and in-apartment artisanal coffee program with La Colombe, a bike share program, a 24-hour concierge desk, a fitness center, a co-working space, and on-site housekeeping and maintenance services. The new ROOST at Book Tower will be operated by Philadelphia-based hospitality company Method Co., who are responsible for several ROOST locations across the country, including an upcoming outpost in Cleveland at The May, in addition to several design-centric boutique hotel properties and restaurants. Method Co. will also operate multiple dining options at Book Tower, including two restaurants, a lobby bar/lounge and bakery opening at a later date.
“We are thrilled to be working with Bedrock on their incredible undertaking to bring The Book Tower back to its former glory, and are even more excited to be part of the neighborhood/city transformations that are taking place outside its doors,” said Randall Cook, CEO and Co-Founder of Method Co. “With this new location of ROOST, whether guests are staying with us for a few days or a few months, we will be able to offer the opportunity to experience living in an incredible historic building with all the luxuries, amenities and services of modern living.”
According to Emsi, downtown Detroit’s population has increased 34 percent in the last 10 years, and the number of residents living downtown between the ages of 20 and 34 has more than doubled. ROOST Apartment Hotel in both Detroit and Cleveland will serve to meet the near-term living needs of those relocating to the city for opportunities as several sectors, including tech, continue to build momentum across the region.
“ROOST will be the first property of its kind in Detroit’s rapidly growing hospitality market,” said Andrew Leber, VP of Hospitality at Bedrock. “The ROOST experience offers travelers and professionals a long-term accommodation option with all of the amenities of home, while placing them in the heart of downtown Detroit, just steps from numerous restaurant, entertainment and shopping destinations.”
Acquired by Bedrock in 2015, the revitalization of the 486,760 square-foot Book Tower is one of the most significant historic rehabilitation projects ever undertaken in Detroit. The award-winning New York-based architecture firm ODA is leading the historic renovation and interior design of Book Tower. Morris Adjmi Architects, who has designed all prior ROOST properties, is designing the custom furniture for the ROOST units at Book Tower.
ROOST Book Tower is just one component of the overall Book Tower development, which will feature an additional 229 residential units (managed separately from ROOST), 85,000 square feet of retail and office space, two restaurants, a hotel lobby bar and lounge, a bread and pastry bakery, and a rooftop event space with sweeping views of the city.
Bedrock is a full-service real estate firm specializing in innovative city-building strategies, reaching far beyond the boundaries of bricks and mortar. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to developing and restoring more than 100 properties in Detroit and Cleveland and leveraging its portfolio to help create memorable experiences for all while positioning its home cities at the vanguard of global discussions around the 21st century urban environment.
Current projects include landmark developments at the Hudson’s Site, the Book Tower restoration, City Modern and the May Company Building. Bedrock’s portfolio totals more than 18 million square feet of office, retail and residential space within new construction and adaptive reuse projects.
Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.
About ROOST Apartment Hotel
ROOST Apartment Hotel is a high-design boutique extended-stay hotel concept, conceptualized by Philadelphia-based hospitality company Method Co. A first of its kind, ROOST introduces a fresh approach to hospitality by blending the comfort and practicality of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for a long-term stay. ROOST a variety of apartments with full-sized kitchens and modern appliances in a beautifully appointed space, which features contemporary furnishings, antique elements, custom lighting, and unique artwork. ROOST currently has plans to develop in markets outside of Philadelphia include Detroit, Tampa, Charleston and Cleveland. www.myroost.com
About Method Co.
Method Co. is a Philadelphia-based hospitality, development, design and branding firm founded on the joining of historically compatible disciplines under one roof; the firm bridges the worlds of interior design and real estate development, while embracing the custom design of products, furniture, identities and experiences. Built from a team of individuals with extensive experience in the fields of finance, interior design, branding, architecture, urban planning and fine arts, Method company’s diverse skill set forms the foundation of the firm’s interdisciplinary practice. The team has been responsible for the design, staging and development of hospitality and real estate projects throughout Philadelphia, such as Whyle, ROOST Apartment Hotel, Wm. Mulherin’s Sons Restaurant & Hotel and HIROKI with plans to expand their concepts to major markets within the US including Washington D.C. and Charleston. www.methodco.com