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Former DIA Executive to Lead Boutique ‘Shinola Hotel’ on Detroit’s Woodward Avenue

October 23, 2018

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Former DIA Executive to Lead Boutique 'Shinola Hotel' on Detroit’s Woodward Avenue

  • Hospitality industry veteran and former DIA VP Elliott Broom named General Manager to lead hotel
  • Shinola Hotel’s food and beverage partner NoHo Hospitality appoints NY’s Sol Andrews to manage the property’s seven food and beverage venues

October 23, 2018 (DETROIT) – As the opening date nears for the world’s first Shinola Hotel, two key leadership positions have been filled.

Elliott Broom, 53, who spent the last decade as Vice President, Museum Operations at the Detroit Institute of Arts (DIA), has joined the Shinola Hotel as its General Manager. Additionally, NoHo Hospitality’s Sol Andrews, 37, will relocate from New York City to become the hotel’s Food and Beverage Director.

“The Shinola Hotel will offer Detroit and its guests a unique experience from the moment they walk through the front door into Detroit’s new living room. But it doesn’t stop there. Whether you are dining at one of the several restaurant options, shopping at the curated retail stores, attending a wedding or other event, or staying in one of the exceptionally designed guest rooms, Shinola Hotel will not only captivate your senses, but will leave you with a feeling that is authentically Detroit,” said Andrew Leber, Bedrock Vice President of Hospitality.

“Elliott and Sol are the perfect fit for Shinola Hotel, bringing decades of creative and innovative experience in hospitality leadership, that will maximize our guest experience and service to the highest level.”

As General Manager, Detroit native Elliott Broom will serve as the hotel’s top executive in charge of achieving outstanding service, sales and performance goals. Broom served as Vice President, Museum Operations at the award-winning DIA for 10 years, where he was responsible for the day-to-day operation of the museum.

“I am looking forward to returning to my hospitality roots and being part of this incredible hotel,” said Broom. “The fact that I can play a role in making sure visitors have an amazing experience in Detroit, my hometown and a city that I love, was an opportunity I just could not pass up.”

Broom’s success at the DIA was preceded by his extensive experience in the hospitality industry, most recently serving as Hotel Manager at the Hotel Palomar in Dallas, Texas. Broom’s career has also taken him to The Peninsula Chicago Hotel, Four Seasons Hotel Los Angeles at Beverly Hills and the Ritz-Carlton (now The Henry) in Dearborn, Mich.

Broom has a degree in Art History and Administration from the University of Michigan, Dearborn and is a graduate of the University of Detroit Jesuit High School and Academy.

Sol Andrews has been with NoHo Hospitality since 2015 and most recently oversaw their dining venues at The William Vale in Brooklyn as Director of Food and Beverage. Andrews is making the move from New York to Detroit to oversee Shinola Hotel’s seven dining concepts and event spaces, all operated by NoHo Hospitality.

“As someone who has always wanted to live and work in the Midwest, I was immediately drawn to Detroit’s authenticity, its dedication to local craftsmanship, good food and drink, and the overwhelming pride exuding from everyone I meet,” Andrews said. “I’m honored to join the downtown community alongside NoHo Hospitality and Shinola, and introduce a truly one-of-a-kind dining experience in the hotel.”

In his new role as Food and Beverage Director, Andrews will implement and maintain a service and management philosophy for the Shinola dining program, while managing a full-service food and beverage staff including front of house managers, servers, baristas, bartenders and more.

Andrews comes to Shinola Hotel with 17 years of experience in food and beverage operations, ranging from fine dining, to nightlife to luxury, resort and boutique hotels.

Following a five-year tour of active duty with the U.S. Army, Andrews took on management roles at some of the most prestigious properties in his native Miami, including Scarpetta at Fountainbleau, Loews Miami Beach and the historic Forge restaurant; as well as the Venetian Las Vegas and Hard Rock Casino Hollywood.

About the Shinola Hotel

Located on Detroit’s busiest thoroughfare in the heart of the historic lower Woodward shopping district, the world’s first Shinola Hotel is Detroit’s new living room, offering a completely original hospitality experience infused with a spirit of authenticity from the moment guests cross the threshold.

Shinola Hotel’s 129 guest rooms and over 50 room configurations are beautifully appointed with custom millwork, wallpaper inspired by patterns found during the renovation process and Shinola vinyl audio equipment. The property marries two restored buildings—the T.B. Rayl & Co. department store and a former Singer sewing-machine store—with three brand new buildings inspired by Downtown Detroit’s historic architecture.

The hotel is outfitted to host unforgettable events, either within the exquisite terrazzo-floored ballroom, or the garden-like, glass enclosed Conservatory, or within one of the six other dining spaces offering menus ranging from fine Italian to craft beer and snacks.

Specially-curated onsite shopping options within historic storefronts and lining the brick “Shinola Alley” offer a mix of global brands like Madewell and Le Labo and homegrown businesses like Drought and Good Neighbor that celebrate the Detroit entrepreneurial spirit Shinola embodies.

From custom T.B. Rayl bath amenities, to seven dining concepts from award-winning chef Andrew Carmellini, to furniture handmade in Michigan, quality craftsmanship and flawless service are Shinola Hotel’s top priorities.

Shinola Hotel is a partnership between Detroit-based watch and leather goods manufacturer Shinola and Bedrock, Detroit’s premier multiservice real estate firm. The hotel, operated by Mac&Lo, will feature design from Gachot Studios and Kraemer Design Group.

For more information, visit shinolahotel.com.

About the Shinola Hotel Partners

About Bedrock

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, developing, leasing, financing, and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including new construction of ground up developments in downtown Detroit and Cleveland totaling more than 18 million square feet.

Bedrock’s real estate portfolio consists of more than 330 office and retail tenants in Detroit’s technology-centric downtown. Additionally, Bedrock is dedicated to creating jobs and investing in job training. Over the last year, the company has invested in both the Randolph Technical Center and the Breithaupt Career and Technical Center in Detroit to build a pipeline of talent for Detroit’s growing economy. For more information, visit bedrockdetroit.com or engage with us on Twitter @BedrockDetroit and Facebook.

About Shinola

At Shinola, we’ve made a lasting commitment to making lasting things. We’re proud to call Detroit—a city celebrated for its creative spirit and strong legacy of hard work—our home. Since 2011, we have trained hundreds of artisans in multiple disciplines and partnered with dozens of legacy companies, building a community that thrives through excellence of craftsmanship and pride of work.

About NoHo Hospitality Group

Since first partnering in 2009, chef Andrew Carmellini, Josh Pickard and Luke Ostrom have opened a dynamic and national portfolio of restaurants and culinary services at preeminent hotels, live music venues and major metropolitan sports arenas and airports including Locanda Verde, The Dutch, Joe’s Pub and The Library at The Public, Lafayette, Bar Primi, Little Park, Evening Bar, The William Vale, Rec Pier Chop House, The Cannon Room and Rye Street Tavern. Known for delivering quality experiences and pertinent culinary culture, each place is a distinctly owned, handcrafted labor of love. Their commitment to the group’s mission has resulted in widespread critical acclaim, countless “Best of” lists, a Michelin star, nominations from the James Beard Foundation and two coveted James Beard Foundation awards. To learn more, please visit nhgnyc.com or AndrewCarmellini.com.

About Gachot Studios

New York-based Gachot Studios was founded with collaboration as its core principle. The team brings together diverse skills in real estate development, art direction and interior design to overcome the constraints of physical space and deliver thoughtful, project-specific products and experiences. Merging timeless craft with modern technology, the studio aims to create work with a refined aesthetic and thorough sense of place. Every project is treated as a unique expression rather than the vehicle for a rigid aesthetic. Visit us at gachotstudios.com

About Kraemer Design Group

Detroit-based Kraemer Design Group, PLC (KDG) is a leading, high-end architecture, interior design, and creative firm celebrating more than 20 years of experience in historic renovation and comprehensive architectural consulting. Serving the commercial, multi-family residential, hospitality and retail industries, KDG is the industry leader in innovation; combining highly technical industry experience with unparalleled creativity to create exclusive design solutions. For more information, visit www.thekraemeredge.com.

About Mac&Lo

Mac&Lo is a full-service hospitality company specializing in independently curated lifestyle experiences.  Based in New York and Detroit, Mac&Lo caters and adapts to the specific needs of each project, including the location, demographic and brand, to create a comprehensive development and operational strategy. Mac&Lo provides above-standard management services that define the property and ensure guest satisfaction and loyalty. The group has over 40 years of experience in hotel and restaurant management with past clients including The Bowery Hotel, Soho Grand, The Marlton, Ace Hotels, and STK.